A Checklist of Proven Steps That Save My Agency Clients From The Horrors of a Disapproved Ad, a Disabled Ad Account and an Advertising Restricted Business Account

  • Overused Ad Account
    • Avoid re-publishing previously disapproved ads
    • Request for manual review should be last resort (high risk of permanent restriction because human review will also check other previous ads and when they see those ads were non-compliant, they will ban you)
    1. Fresh Ad Account
    • Do not link to a high-risk ad account / BM / profile / Credit Card / Device
    • Personal Account linked to business manager must be active and at least 8 years old. (The older the better)
    • When ad is disapproved, best to request review via Account Quality link or contact live chat support
    • When testing new ad copy / creative / Landing page… best to contact Facebook Support first! If they give go signal, screenshot their response and save to use for future appeals.
    • Never instantly use high budget campaigns on a new ad account. WARM UP is key. Facebook assumes that new ad accounts are owned by newbie advertisers and expect them to spend low in the beginning.
    1. Landing Page
    • Facebook Disclaimer (Not Affiliated) on your landing page
    • Add a No Get Rich Quick Disclaimer Footer on your Landing page.
    • Terms of Service Link & Privacy Policy Link
    • Sign up form must have a “Agree to Terms of Service Checkbox” You can generate and improve your own TOS content here ( PS. Make sure to watch out for website credit links when you generate your TOS from this website.
    • Your Landing Page must not be a dead end. Always make other buttons available – Homepage, About, Provacy Policy and TOS.
    • Landing Page color scheme must compliment your ad creative’s theme.
    1. Website / Homepage
    • Must have company logo
    • Must have a working Privacy Policy Link
    • Must Have a working Terms of Service Link
    • Best to install multiple pixels from ad accounts to preserve pixel maturity (better performing conversion ads)
    • For WP users, use Pixel Cat Pro. For Shopify, use Trackify
    1. Ad Copy & Landing Page
    • Avoid words on all CAPS
    • Avoid too much emojis
    • Avoid text generators
    • Avoid broken links
    • Avoid url shorteners
    • Avoid exit stoppers/pop-ups
    • Avoid saying “You” in the copy (involving audience in the story)
    • Must have no get rich quick vibes
    • Avoid mentioning high risk terms like:
    • Million, money, profit, income, opportunity, Facebook, Instagram, Trading, business, cryptocurrency, 7 digits, 7 figures, make money, YOU, suck and other common profanities…
    • Make sure Page info are completely provided. Numbers, emails, websites.
    • Do not make more than 4 failed attempts at manual billing settlement
    • One Card per Business Manager —> 3 ad accounts under 1 BM *****
    • Best to create individual page per business / Nature of business *****
    • Best to use one ad account per store / business *****
    • Best to group ad accounts of similar industry under one BM (ie. Forex Trading Topic under 1 speaker)
    • In making appeals, be kind and always say you are willing to cooperate (Humans are doing the manual reviews. BE KIND.)
    • In making appeals, try to reference a specific campaign and state that it might have been disapproved by mistake.

    Last Updated 5/31/2020