How Not To Lose Your Facebook-Dependent Business - Rowil Ruelo

How Not To Lose Your Facebook-Dependent Business

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A Checklist Of Proven Steps That Save My Agency Clients From The Horrors Of A Disapproved Ad, A Disabled Ad Account And An Advertising Restricted Business Account ​

Overused Ad Account

  • Avoid re-publishing previously disapproved ads
  • Request for manual review should be last resort (high risk of permanent restriction because human review will also check other previous ads and when they see those ads were non-compliant, they will ban you)

Fresh Ad Account

  • Do not link to a high-risk ad account / BM / profile / Credit Card / Device
  • Personal Account linked to business manager must be active and at least 8 years old. (The older the better)
  • When ad is disapproved, best to request review via Account Quality link or contact live chat support
  • When testing new ad copy / creative / Landing page… best to contact Facebook Support first! If they give go signal, screenshot their response and save to use for future appeals.
  • Never instantly use high budget campaigns on a new ad account. WARM UP is key. Facebook assumes that new ad accounts are owned by newbie advertisers and expect them to spend low in the beginning.

Landing Page

  • Facebook Disclaimer (Not Affiliated) on your landing page
  • Add a No Get Rich Quick Disclaimer Footer on your Landing page.
  • Terms of Service Link & Privacy Policy Link
  • Sign up form must have a “Agree to Terms of Service Checkbox” You can generate and improve your own TOS content here (https://www.termsofservicegenerator.net/) PS. Make sure to watch out for website credit links when you generate your TOS from this website.
  • Your Landing Page must not be a dead end. Always make other buttons available – Homepage, About, Provacy Policy and TOS.
  • Landing Page color scheme must compliment your ad creative’s theme.

Website / Homepage

  • Must have company logo
  • Must have a working Privacy Policy Link
  • Must Have a working Terms of Service Link
  • Best to install multiple pixels from ad accounts to preserve pixel maturity (better performing conversion ads)
  • For WP users, use Pixel Cat Pro. For Shopify, use Trackify

Ad Copy & Landing Page

  • Avoid words on all CAPS
  • Avoid too much emojis
  • Avoid text generators
  • Avoid broken links
  • Avoid url shorteners
  • Avoid exit stoppers/pop-ups
  • Avoid saying “You” in the copy (involving audience in the story)
  • Must have no get rich quick vibes
  • Avoid mentioning high risk terms like:
  • Million, money, profit, income, opportunity, Facebook, Instagram, Trading, business, cryptocurrency, 7 digits, 7 figures, make money, YOU, suck and other common profanities…

Others:

  • Make sure Page info are completely provided. Numbers, emails, websites.
  • Do not make more than 4 failed attempts at manual billing settlement
  • One Card per Business Manager —> 3 ad accounts under 1 BM *****
  • Best to create individual page per business / Nature of business *****
  • Best to use one ad account per store / business *****
  • Best to group ad accounts of similar industry under one BM
  • In making appeals, be kind and always say you are willing to cooperate (Humans are doing the manual reviews. BE KIND.)
  • In making appeals, try to reference a specific campaign and state that it might have been disapproved by mistake.

How to Make Ads that Work Like You Expect it to

The ad setup process that doesn't take more than 1 hour

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